The Future of Data Science

If you have a question in mind regarding the future of data science then you are definitely concerned with whether the techniques and tools such as Python, Hadoop or SAS will become outdated or whether investing in a data science course will be beneficial for your career in the long-run. But there is no need for worry. Businesses have only recently begun to realize the worth of their data and have just begun to make significant investment in these areas. So data science careers will be around for quite some time.

HISTORY OF DATA SCIENCE

The history of data as well as statistics is proof of the fact that the transformation of data into useful insights is something which has been happening for a long, long time.

The high-tech data-driven world has forced companies to develop cheaper and more reliable sources of data storage so as to store lots and lots of business data. The extraction of useful insights from this mass of data requires the skills and knowledge base of statistician and programmers. This combination of statistic skills and programming skills can be seen only in the DATA SCIENTIST. The job of data scientists is not only extracting useful insights but extends to designing new tools and techniques for processing and storage of data.

A SECURE AND LUCRATIVE CAREER AS A DATA SCIENTIST

The individuals with right mix of skills necessary for jobs as data scientists will have a challenging career. The job and salary prospects of DATA SCIENTISTS make it an even more worthwhile educational investment for new entrants and professionals in the near term. Data scientists will have a wonderful career in the future as well. The field of data science (machine learning in particular) is not going to disappear but rather outshine other fields. So the future of data science looks promising.

The market for data is regarded as highly competitive. Standing out from the crowd and having an edge over the competition are the two important traits to keep in mind when pursuing your career in the field of data science.

HOW CAN THIS BE ACHIEVED?

A lot has been discussed about the use and benefits of data. But now the question arises regarding how to accomplish training in this field. Professionals can advance their skills and knowledge base by taking classes in data as it is always said that upgrading one’s skillset (by way of training, education or any other mode) is the key to a successful career and a bright future. It is always beneficial to be in sync with the latest technology and trends.

THE FUTURE OF DATA SCIENCE IS DEFINITELY GOING TO BE BRIGHTER THAN EVER

But remember, getting into this field is not easy. You will need to have an in-depth and thorough knowledge of all the techniques and methodologies utilized in the field of data science.

Pop Music Producer Roadblocks to Success

Wannabe producers always have at least one fatal flaw. Now the flaw varies from person to person, but they basically fall under 3 categories. So to lets list out the rules to keep you in the game.

People Skills

Lets start with the granddaddy. This is a people biz hombre. You deal with people all the time, whether it be label execs, engineers, or the talent you are producing.

Because of this critical point your people skills will make or break your career. This may seem overrated if you come from the school of thought that says, “if I get a single it will be enough.” Honestly, maybe. But your success is so much more likely if you treat people in a way that makes them feel good.

That is what brings Rick Ruben success in this industry. That man is unquestionably the biggest thing on the scene. He has hits in all genres from Rap, to Country and people want to work with the cat because he makes them feel good, and alive.

Do you do this?

If not maybe its time to learn. Go get a copy of How To Win Friends And Influence People by Dale Carnegie. It could be a career changing book

Overshadowing

The second mistake that many produces make is to cast a looming shadow over an entire project. This is usually because the producer is a control freak. This type of producer has their fingerprints all over an album, and the artist feels suffocated by their presence.

Music is supposed to be an outflow of a vision. A song comes to life out of an artist, if they feel stifled by an overbearing oppressive regime you are not going to get the best production out of them. That is the truth.

Now, that does not mean that a good producer cannot point out flaws and errors, it just means that it should be done in a way that makes the talent want to change, not hole up and die.

Work on allowing the artist to breathe. Give them space to be an artist, but yet keep the project moving forward. Its tough, but hey that’s your job.

Limited Chops

The last area that hang up wannabe producers is a limited pallet of chops. This shows up in the inability to get the sounds, beats, or vocal takes because of lack of knowledge. A know-it-all attitude is a sure way to shoot yourself in the foot.

How Prepared Is Your Board for Cyberspace?

While cyber security is an important issue for boards, it has not always been top of mind. Because a major corporation like Equifax had a breach in its IT system, many companies are rethinking how to secure cyber security.

Boards around the world are examining the Equifax case to determine how to best secure their organizations valuable information stored in their IT systems. So who is responsible? Since the CEO has stepped down, it is apparent he was being held accountable. However, where was the board of directors?

In today’s world of cyberspace, corporate boards have to think about more than governance, CEO compensation and strategy.

As it stands, it is in the board’s best interest to ensure the company is not exposed to debilitating risks. Companies have workplace safety standards and sexual harassment policies to mitigate lawsuits. They even have disaster recovery plans in the event of natural disasters or occurrences like the World Trade Center plane crash. These plans and policies are in place to keep business running smoothly and perpetually. It protects customers and employees.

However, with sophisticated computer hackers around the world, it is no news that computer systems and valuable information can be breached and stolen. There are hackers who breach computer systems as a business. They ask for ransom in the amount of tens of millions of dollars. If it is not paid, they threaten to release the companies secure information, which sometimes could contain private email communication from top executives.

While many enterprises as large as Equifax may have disaster recovery plans for their physical operation, they may not have the same plan for cyber breach. The disaster recovery policies would include immediate action steps based on size of the breach, who made the breach, what information was taken, were company smart phones breached, what to communicate to employees, the public and shareholders as well as other important factors.

In some cases, it may make sense to inform the FBI. In other cases, it may be better to pay the ransom. The challenge with calling the FBI is that the hackers could be in countries like Russia. In Russia, the FBI may not pursue them. Why? Because the Russian government is always looking for good hackers. If the FBI exposes the hackers in Russia, the government may hire them, which can present long-term problems for the US. When it comes to paying ransom, it’s tricky. If you pay, they may hack you again as though you are an ATM machine. If you don’t pay, they may expose confidential information. These are also the kinds of challenges that directly involve the board.

What’s most important is that the board is talking about cyber security before there is a problem. There should be constant audits of the cyber security system to mitigate any risks. In addition, as a board, they should hold the CEO accountable for that security. Furthermore, there should be clear policies to guide the board and the executive team on how to handle the various moving parts in a delicate situation. Boards with disaster recovery plans and high accountability with the CEO are more likely to be forward thinking about cyber vulnerabilities and proactive about updating the security system.

How To Use A Call to Action for Better Advertising Response

Wouldn’t you like a simple but extremely powerful way to pump up sales, get better quality leads, and practically eliminate advertising waste?

Here’s an insider tip.

Hey, you and me… we’re in the marketing trenches together. Every day. And we’ve lived to tell about it.

But what may surprise you is that very few business owners employ this simple but powerful “tool” in their advertising.

This tool I’m hinting at is called… tada… a call to action.

What? Yes, it’s a call to action.

If you don’t ask, then you don’t get. Sounds reasonable, right? But very few business owners (or their creative staff) use this simple tactic to boost sales.

All… and I mean all the marketing pieces that I write, and this includes white papers, print ads, landing pages, emails, you name it, includes some sort of call to action.

It’s the very core of the type of advertising I use. This is called direct response marketing. And it works… like gangbusters, if done correctly.

Why Use A Call To Action (CTA)?

First of all, it works. It’s a great way to move people down the sales funnel.

Second, it measures the effectiveness of your copywriting.

Think about it. The more responses you get directly indicates how compelling your copy must have been. In other words, your copy message is doing its job.

Now that you know the advantages of using a CTA, let’s look at a few examples. They’re not as difficult to come up with as you may think.

When you think about your “call to action” think about what objective you want the reader to do…

… sign up for a webinar, download some information, visit your store or call now.

Pretty simple, right?

If you’re stuck or just can’t find good ideas for your call to action, then start an advertising swipe file.

I’ve talked about this before but as a reminder, a swipe file is a collection of good ads that are producing good results. And how you’ll know that these are “good” ads is that you’ll see them running over and over again.

Savvy marketers do not like to spend money on advertising that is not producing. It’s all about a good ROI (return on investment). And only good direct response marketing gives you this opportunity.

Now while I’m on the subject of putting together your CTA, it’s only natural to talk about your writing style. Specifically, the words you choose.

According to social-media-scientist Dan Zarrella, verbs outperform adverbs, adjectives and nouns when eliciting ‘shares’ on Twitter.

This is true not only for Twitter and other social media but nearly any media outlet.

Here’s a few bold verb examples that produce results:

Register

Subscribe

Buy

Download

Donate

These are much better than the plain old vanilla ‘click here’ and be sure to tell your reader what benefits she’s getting, for example…

Download your free copy of our business survival guide

Subscribe to get your free reports

Register now to get in on this webinar

And so on.

Now let’s add some urgency to the mix.

We humans sometimes need a bit of pushing sometimes. Adding some sincere urgency to drive the funnel can be just what’s needed to get us moving.

Here’s a few examples to get your creative juices flowing…

Offer expires

First 50 people only

Hurry, the price goes up at noon today

While supplies last

And one of personal favorites is ‘Immediate Download.’ It’s a great call to action because folks like downloads and they like immediacy. Bam. Here you got both.

Last, let’s talk about risk. Actually, let’s talk about reducing removal or removing risk from your offer or call to action.

As you can imagine, risk removal or reversal is a powerful marketing tool.

How do we lower the risk?

Oftentimes doing business for the first time with a new company is a scary deal. After all, you know or trust this “new company.” And who hasn’t been burnt before. Heck, these days trust has flown out the window, right?

So why not start by truly focusing and empathizing with your prospect and clients. Put yourself in their shoes. Again, they do not know you and they don’t trust you. Make a point to earn their trust… and keep earning their trust.

Prove that you truly care by showing them you’ll shoulder the risk. Communicate this in all your marketing messages.

Here’s a few examples…

“Start your no-obligation 30 day free trial”

“You have a no-hassle, no-questions asked, 100% money back guarantee”

“Not Satisfied? No Problem! We’re double your money back immediately”

You get the idea.

Use these ideas to create a strong “call to action” in your next advertising pitch.

Yours for bigger profits,

Tips to Set-Up Your Own Company As a Foreigner

There’s nothing like setting up an offshore company, but you also need to understand the limitations you have. The primary restriction being the laws in the foreign country, you will need to make sure the support of a legal expert. Though you can read articles and books on the business laws of your desired country, the chances of knowing them all are less.

Law, as you may know, is ever-changing and you can’t really do much about it other than keeping yourself updated with the nitty-gritty. Therefore, you must have a trusted legal partner with you who will work for your interest. Here are a few tips to help you find a good legal expert;

· Review Online Listings of the Lawyers: There are websites that give free reviews of the businesses.

· Ask for Recommendations and Referrals: Speak to your friends and family members who have had recently worked with lawyers. Ask them who they hired, what kind of service they have opted for and where they happy with the services. It is equally important to ask whether they would recommend.

· Make a List of Potential Attorneys: While doing so, jot down the attorney’s name, contact number, address and website address. This way you can organize your search.

· Review Attorney’s Website: Every website usually provides information about each attorney who is working for the firm. It is suggested to check the attorneys’ educational background as well as the work history. Typically, you should seek a lawyer with at least 3 to 5 years of experience in practicing the kind of law you need help with.

· Write out Questions about the Lawyer’s Practice: Generally, you will find the basic information about the lawyers online, say such as; how long she/he has worked and/or where and when she/he went to the law school. But there are certain areas that you will need asking questions; like not every firm states their pricing online as that may vary from one lawyer to another.

Plus you will need to know about the time frame, right? You should ask them a tentative time period for the delivery of work. Similarly, you need to ask about their availability. Ask how quickly the attorney can start working on your assignment and then decide so.

· Bring Documents to the Meeting: If you have fixed a meeting with the lawyer, he/she may ask you to bring the documents. Make sure you have them with you. Show it to the lawyer so that he can have a better understanding of your situation.

Once you have ensured these, you will in a place to take a wise decision.